The Brand

Event is a Collection of Clothing & Accessories inspired by the challenge and thrill of Eventing. 

A carefully curated Collection of functional and practical pieces with subtle stylish detailing giving you the confidence to feel great & believe in yourself and your ride. No guts, no glory.......No Pain, no gain.

The Event Flags give you the confidence of direction; the path to winning is found within the smallest of margins, because even the smallest of margins count.

We are honoured and excited to have Alexander Bragg as our

Brand Ambassador.

Truly British, sharp and practical Event provides you with staples for your attire whether equine or other. Quintessentially english perfect for a confident, smart, unfussy tailored look whilst being relaxed and off-duty at the same time.

Utilizing our knowledge and passion for fabrics, function, fit and style.

Highlighted with sublimely soft knitwear and accessories the Collection is enduring, timeless and enhanced by a pallet of British colours, Navy, White, Red and Grey.


Special thanks to Elaine, Dean, Jane, Deanie and their colleagues who without their enthusiasm, support, skill and hard work this would not have been possible. Thank you from the Event Team.